I have noticed, gentle reader, a trend in recent months, some might even call it a backlash, against some electronic media. This is not to say that such means of communication are doomed or threatened, but the death of the hard copy is still a long way off.
One example, is the book. Yes, the book. It was said that the birth of the e-book would directly lead to the final irreversible burial of the printed page. This has proved to be one of the great mis-forecasts of the age. People still buy magazines, newspapers, books, maps, guides, etc in large quantities. Why? There is a feeling of trust with the hard copy. Misguided trust maybe, but it is there nevertheless. The convenience of the e-book cannot replace the tactility of a beautifully bound volume which the holder treasures and enjoys the stimulation of the material in his/her hands.
In the business world, a multitude of people utter the timeless phrase “please print print me a hard copy” or similar. We know only too well that in so many instances it is a waste of time, effort and materials, for that precious hard copy will sit gathering dust until it is eventually fed into the all consuming shredder. But there is a comfort in the hard copy, just in case the computer crashes, or I forget which folder it is filed in (and, needless to say, the backups are a bit behind).
Likewise, we do not trust the electronic signature. Where will it be sent? Will it be accepted as authentic by certain organisations? Best to have a hard copy methinks.
In online purchasing, whether supermarket shopping, or clothes and electronics, customers are resorting to the “hard copy” because they want to feel, try, test, handle and compare, unless they know exactly what they want, at what price, and from where.
Now I know what you are thinking – that I am a dinosaur stuck in the past, awaiting extinction. Well, that’s for you to decide. I did write this on my iPad!